Talent Gets Attention. A System Builds The Business.
Most music creators do not have a talent problem. They have a structure problem. The Challenge helps you connect your music, audience, offers, marketing, and follow-up into one business system.
Create the strategy to turn listeners and followers into fans you own, customers you serve, and a music business you control.
September 14-18, 2026. Five days. One focused training each day. By the end, you will leave with a clear Music to Money plan, a Fan Magnet strategy, offers, messaging, and a 90-day execution plan.
Live online • Secure checkout • Instant registrationMost music creators do not have a talent problem. They have a structure problem. The Challenge helps you connect your music, audience, offers, marketing, and follow-up into one business system.
The Challenge serves creators, performers, producers, labels, and music entrepreneurs who want structure, audience ownership, offers, and revenue strategy.
Turn releases, performances, content, and fan relationships into a stronger business model.
Build offers around production, remixing, licensing, consulting, digital products, and expertise.
Connect your music, audience, performances, production, and brand into multiple revenue opportunities.
Position your talent, catalog, collaborations, access, and services around clear offers.
Build stronger audience systems, artist offers, release strategies, and customer relationships.
Create a business structure around music, expertise, services, community, and intellectual property.
A Fan Magnet gives people a reason to move from a social platform into a direct relationship with you. The goal is to stop depending only on followers and start building fans you own.
This is implementation. Each day moves one part of your business forward.
Five live days. One clear business objective each day.
Purpose, positioning, audience, mastery, and CEO thinking. Define the business you are building and what you want to become known for.
Audience ownership, value, Fan Magnet strategy, database growth, and follow-up. Build the plan for moving followers into direct relationships.
Offers, your Music Money Ladder, premium opportunities, and recurring revenue. Connect attention and relationships to paid opportunities.
Content, messaging, calls to action, sales, relationships, and partnerships. Build a simple plan for communicating value and generating opportunities.
Systems, automation, tracking, and your 90-day execution plan. Put the pieces together so your business has a clear next move after the Challenge.
Selected songs will receive live feedback during the Challenge. Critiques are designed to connect the music to marketability, audience fit, presentation, and commercial opportunity.
Song critiques are selected. A critique is not guaranteed for every participant.
Felix brings decades of experience across radio, DJ entertainment, music production, live events, consulting, brand development, and business growth.
Lewis brings hit-making, songwriting, production, artist development, creative strategy, marketability, and decades of music industry experience.
Real feedback from people learning how to think differently about music, business, audience, and income.
Real feedback from the Music To Money community.
September 14-18, 2026. Choose General Admission or VIP.
Five days. A Fan Magnet strategy. A Music Money Ladder. Better offers. Better messaging. A 90-day execution plan.